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 Able to do both front-end and back-end development

We don't believe in the division of labor between front-end and back-end developers. That's the same as hiring a plumber who merely installs pipes and delegates the installation of baths, showers, sinks, and toilets to a third party.

We agree there is a separation between web developers and web designers, there's a completely different thought process going on there, but the separation between front-end and back-end is just wrong. To be a good web developer you need to understand the full development cycle and be able to get involved in the project from start to finish. There is also much to be learned from the working with the varying technologies, but we'll 

Don't focus solely on one type of backend technology.
Ruby on Rails, ASP .NET, and PHP are just a few of the good back-end technologies that are suitable for web development (and others). They all have their own set of strengths and faults, and none of them are flawless. A smart web development business should be able to switch between technologies as needed to meet the needs of its clients.

The ability to pick and select the things we like is one of the main reasons we spend time mastering a variety of technologies. Over time, The League's developers have been able to distill the greatest features of each technology into a set of best practices that can be applied to all games.

Should follow best practices
The best practices you follow, not the technologies you utilize, are the key to being a good web developer. Best practices will persist, or at the very least evolve, as new technology emerges in our fast-paced sector. If you have a solid foundation as a developer, you should be able to keep up with the times and technology rather simply.

Understanding of marketing strategies surrounding the projects
Many times, we've heard the complaint that web developers don't consider a project's marketing plan. This is usually due to the fact that developers are unconcerned. They certainly should. How can they advise clients and consider assisting them in developing the best answer if they aren't considering the "larger picture" (sorry, we know it's a horrible word; we'll go wash our mouths out now) If a developer performs the work without question, they are merely acting as a meat puppet for the client.

 is the most crucial question a developer can ask. Take the time to completely comprehend the client's requirements and offer advice; after all, the client does not know the ins and outs of web development, however you do. Make the development process a two-way dialogue.

Invests time in research and development
The web industry, as everyone knows, moves at a breakneck pace. In the blink of an eye, things change. A smart web development business schedules time for its developers to research new trends and technologies each week. Some of these trends and technologies are, admittedly, dead ends, but you won't know until you investigate them.

Simply ask a web development firm what their developers have been looking at recently to see whether they know what they're doing. You don't have to grasp everything you're told; write it down and look it up on the internet to see if the company is interested in new trends.

Has a rigorous testing process, including automated tests

We've seen far too many projects where the client is the tester. If this is the case, the development business does not have a thorough understanding of your product and is simply "banging out" code.

A competent web development company should write automated tests for all of their code, including front-end and back-end (integration tests, unit tests, etc.). On a basic level, tests allow developers to focus on the code they're producing at the time, as well as assist them produce more concise code. The code base will be easier to comprehend and maintain if it is written in a more compact manner.

The main advantage of a test suite for a client is that when changes are made to the project's code, the client can be more certain that the modification, or new code, hasn't broken anything else.

We're not claiming that automated testing is the holy grail of web development, and that tests can only be useful if they're well-written, but it should be a component of any web developer's toolkit.

Automated tests aren't the only thing to consider when it comes to testing. Human testing should be included in the web development company's process, and clients should be encouraged to participate. The importance of user stories in this approach cannot be overstated. Clients should collaborate with the web development business to create User stories as part of the development process so that all parties involved are aware of how users will interact with the site or application and the outcomes of those interactions.

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